Tipos de texto (Text types)
Completion requirements
Note from the author: Most of the content in this section has been written in English to help students grasp concepts quickly. Subsections intended for teachers are presented in Spanish.
11. Folleto
A brochure (un folleto) is a small, printed or digital booklet or flyer used to provide information or promote something, such as:
- A product or service
- An event
- A place (tourism)
- A campaign or cause
Its purpose is to inform, persuade, or guide the reader using clear, appealing, and organized content.
Model text and key features
| Context | Audience | Purpose |
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Key words
The following key words in the exam may suggest that the appropriate text type is a brochure (folleto).
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Español
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Inglés
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Informar
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To inform
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Promover, promocionar
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To promote
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| Persuadir, convencer |
To persuade, to convince
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Key points at a glance
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Format
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Message
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Language
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Key features, tips and examples
- Must be relevant and short, to the point.
- Make it stand out: write bigger and bolder.
- In commercial brochures, where the purpose is to sell a product or service, the headline may contain exclamation marks.
Examples:
- Aprende a escribir un folleto que atrape miradas
- Cómo actuar en un terremoto
- Guía para padres de adolescentes
- Turismo Verde: ¡Descubre Asturias!
- Visuals are essential to brochures as they catch the reader's attention and help explain or highlight key points
- You may also include a logo in your brochure
- Don't waste valuable exam time by drawing a picture; just draw a box and write the word 'FOTO' or 'LOGO' in it.
- If you have extra time, you may describe the content of the picture.
Examples:
- Imagen de un folleto
- Ilustración de un terremoto
- Foto de un valle verde con vacas
- Logo de la agencia Turismo Verde
- Precise and concise: to the point
- Structured in short sections with subheadings
- Key info must be visible right away:
- Use bullet points / icons
- Highlight in bold
- Let the text "breathe": no crowded text
Examples of subheadings:
- ¿Para qué sirve un folleto?
- ¿Qué debes y no debes hacer durante un terremoto?
- Consejos para mejorar la comunicación con tus hijos:
- Gastronomía:
- A slogan is a memorable phrase that reinforces the message.
- Be direct and persuasive, use the imperative.
- Depending on the type of brochure, you may create a sense of urgency with a call to action and exclamation marks.
Examples:
- ¡Aprende e impacta!
- ¡Agáchate, cúbrete y agárrate!
- Hablando y creciendo juntos.
- ¡No te lo pierdas!
- Add contact details and links to help the reader find more information.
- You may add social media and/or a QR code.
Examples:
- ¿Quieres hablar con nosotros? Llama al 6998811474 o mándanos un correo a info@abc.org
- Para más información, visita nuestra página: www.abc.org
- Para saber más, escanea este QR
Printed brochures are often made from a single sheet of paper, folded in different ways. You may write your text in two or three columns to give it the appearance of a diptych or triptych brochure.
Test your skills
Escribe entre 70 y 150 palabras.
Con tus compañeros de clase, has decidido organizar un taller de estudio gratuito para ayudar a los estudiantes de primer año del Bachillerato Internacional a desarrollar hábitos de estudio eficaces. Escribe un texto para ofrecer detalles del evento y su programa. No olvides indicar cómo pueden apuntarse.
| Anuncio | Folleto | Invitación |
Reflect
- What would be the second and third best text types for this task?
- What would you have done differently if you were writing an ad instead of a brochure?
- What would you have done differently if you were writing an invitation instead of a brochure?
Click on the link to read a student sample for this prompt. Analyze it before reading the marking notes.
You can access a plethora of models, exam prompts, marking comments, and more in various areas of this site, particularly in the evaluation booklets at the end of each thematic unit. For quick access to all activities related to this text type, click on the 'FOLLETO' tag on the Home Page.
Download: Printable cheat sheet
Activities: Dados CAP
- Preparation: In pairs or groups of three, roll the three dice with prompts for the context, audience, and purpose of your brochure. Record the result of the roll on this planning sheet.
- Collaborative and creative work: Brainstorm ideas for your brochure. Record your decisions in the planning sheet. Create your brochure on paper or digitally.
- Reflection: Create a class exhibition by lining up the brochures. Read other group's brochures and guess their context, audience and purpose.
- Discussion and peer feedback: What was your favorite brochure, and why?
- Was the title effective in catching your attention?
- Was the register and tone appropriate for the audience and purpose?
- Was the slogan memorable, or was the call to action compelling?
- Was the format helpful in conveying the message clearly?
- Is there anything you would have done differenty?
De Profe a Profe
Si no tienes tiempo de imprimir, recortar y montar los dados de la plantilla, unos dados tradicionales te harán el mismo papel. Las opciones correspondientes a cada número están en la hoja de planificación de la actividad. Por supuesto, puedes modificar las opciones a tu gusto.¿Te gustó la tarea del taller de estudio gratuito? ¿Por qué no pedir a tus alumnos de segundo año que organicen un taller similar para tus alumnos de español de primer año? Esta iniciativa servirá como proyecto para trabajar varios tipos de texto: anuncio, folleto, invitación, presentación, informe... Si propones la actividad con carácter voluntario, tus alumnos podrán utilizarla para CAS.