With the advent of the Internet, people have started to have more faith in the Internet and consider it as a reliable and authentic source of information. The print media, a long known conventional source of news, articles and advertisements, has taken a back seat and is currently treated as an inferior form of news information. This seemingly overnight shift has its own negative bearings on the growth of print media. Precisely, the college going students and youngsters are in the grip of online-related matters. They use different Internet sources extensively to update themselves and to have an edge over others, because of the quick access to information. In a world of competition, lagging behind is considered to be primitive. Hence, everyone makes the effort to catch up with the latest news. Young people are the forerunners because of their extensive use of the Internet related gadgets.

People tend to overlook problems associated with sex in advertising. An advertisement designer said, it’s supposed to be funny and people so strictly. The thing is that advertising is serious because it somewhat affects the buyer’s life. It impacts everybody because the way we understand society is through ‘advertising’. In ads involving sex, we learn that a woman is just something that does whatever she is told to. This may be something that upsets women watching the advertisement. To other women, this basically means something like “hey, I’m more good looking than you.” Some women believe that, which results in a lower confidence level. Advertisements are able to grab everyone’s attention, however, consumers do not realize that these advertisements grab the attention of children as well. Children who are still young and are not yet prepared to see advertisements that include ‘adult content’.

In conclusion answering the question of ‘how is Twitter transforming the way we use language?’, it is safe to say that Twitter has transformed many things in the English language including grammar and punctuation. However, language evolution is constant and Twitter is simply one of the more recent examples of how the language has been adapted to meet the needs of communicating in the 21st century. Also Twitter is to be considered an improved way of texting, therefore texting and communicating using technology may be considered as one of the main reasons for such major changes in the language. Language is metaphorically looked upon as a living thing that could die and live and may have a life expectancy. Change may be more noticeable at times without anyone realising it. There have been more focuses on social media and their affect on the language, since it is exposed to more people speaking many different languages from different age groups. Therefore change must take place when it comes to different communities interacting and communicating with each other. Comparing such situations to real life events, such as the reasons behind the Germans in the First Word War, where they had to fight just to get the opportunity to influence other areas around the world, and to expand their culture and language. The same thing is happening through media, where a battle of different minds and languages are trying to influence each other.